IAB TCF v2.2 WordPress Plugin

IAB TCF Compliance for WordPress Publishers

While other publishers lose ad revenue or face compliance issues with ad networks, you'll have full IAB Transparency and Consent Framework v2.2 support that keeps your programmatic advertising running and your site compliant. No developer required.

Trusted by 100,000+ websites for privacy compliance

SOME OF THE AWESOME COMPANIES THAT USE WPCONSENT

Complete IAB TCF v2.2 Implementation for WordPress

Keep your ad revenue flowing while staying fully compliant with IAB standards.

TCF v2.2 Compliant

Full implementation of IAB TCF specification

Vendor List Management

Manage which ad vendors can process data

Purpose Controls

Let users consent to specific data processing purposes

TC String Generation

Automatically generates compliant consent strings

Ad Network Compatible

Works with Google AdSense, AdX, and programmatic partners

IAB Registered CMP

Registered Consent Management Platform (CMP ID 482)

EU Focused

Designed for GDPR + TCF combined compliance

Self-Hosted

Consent data stays on your servers for full control

Consent Rate Optimization

Designed for high consent rates while staying compliant

See IAB TCF v2.2 in Action

Full TCF implementation. Optimized for publishers.

Why Publishers Choose WPConsent for IAB TCF Compliance

Ad revenue depends on proper consent. Get it right the first time.

Don't Lose Ad Revenue to Compliance Issues

Ad networks like Google require TCF consent signals for EU users. Without proper TCF implementation, you risk limited ad serving, reduced CPMs, or being dropped by demand partners. WPConsent ensures your TC strings are valid and recognized.

California Law Requires GPC Compliance
Major browsers support GPC

Updated for TCF v2.2 Requirements

IAB updated TCF to version 2.2 with new requirements for legitimate interest handling and vendor disclosures. WPConsent is fully updated for TCF v2.2, so you don't need to worry about outdated compliance.

Works With Google AdSense and Ad Manager

Google requires TCF integration for serving personalized ads to EEA users. WPConsent generates the consent signals Google needs, keeping your AdSense and Ad Manager revenue flowing.

No translation plugin required
Full Flexibility with Powerful Auto Insert Options + Code Priority

Optimized for Consent Rates

A confusing consent UI kills your consent rates and ad revenue. WPConsent's TCF interface is designed for clarity and ease of use, helping you maintain healthy consent rates while staying compliant.

Combined GDPR + TCF in One Plugin

You need both cookie consent (GDPR) and TCF for ad tech. WPConsent handles both in a single, unified interface. One plugin, improved compliance.

Works with your existing multilingual setup

What our users say about us

4.8/5 on WordPress

This is an extremely well thought out and designed plugin for important functionality most of us probably don’t want to have to deal with. Easy to set up and flexible to make the cookie notice match your site design. I especially like how the plugin can analyze your site and determine which cookies are present...

Scott

I installed WPConsent hoping for a simple solution, and it delivered. The setup process was incredibly smooth and straightforward. I was up and running in minutes. What I appreciate most is the design; it looks very sleek and adds a level of professionalism to the site...

Richard

I was using a different and popular Cookie consent type plugin, but changed to WPConsent and was happy to see that my page speed became faster. That alone, plus the simple and tidy look of the consent banner made me switch to WPConsent...

Grant

This plugin is so simple to set up without the usual trial and error. Instructions on how to set this plugin up are easy to follow and looks great on the front end of the website too.

Martyn

This isn’t the first consent form I’ve had on my sites, but this one definitely fits the bill better than the other. I like the fact that you can yes or know it and that’s it. I don’t know how many sites I have been put off of browsing just because there’s virtual war and peace to go through just to switch off the cookies. So thank you.

Nick

I went through a number of consent plugins trying to find one that would work without requiring to much resource. This was the one a settled on. I was able to configure the easily and consent banner into my site colours.

Paul

Frequently Asked Questions

Have questions about IAB TCF? We've got answers.

If your question is not listed here, then please contact us.

What is IAB TCF?The IAB Transparency and Consent Framework is a standardized way for publishers to collect and share user consent with ad tech vendors. It's required by many ad networks for serving personalized ads in the EU.

Do I need TCF if I use Google AdSense?Yes. Google requires TCF consent signals for personalized ads to EEA users. Without TCF, you may see limited ad personalization or reduced ad serving.

What's the difference between TCF v2.1 and v2.2?TCF v2.2 added new requirements for disclosing data retention periods, legitimate interest handling, and easier vendor consent withdrawal. WPConsent supports TCF v2.2.

What is a TC String?A TC (Transparency and Consent) String is an encoded string containing user consent choices. Ad networks read this string to determine what data processing is allowed.

Can I choose which vendors to include?Yes. WPConsent lets you select specific vendors from the IAB Global Vendor List. Only selected vendors will be presented to users and included in consent requests.

Does TCF replace GDPR consent?No. TCF is specifically for ad tech consent. You still need general cookie consent for GDPR. WPConsent handles both in one interface.

Is my website fully compliant by using WPConsent?WPConsent expressly disclaims all representations and warranties that WPConsent will comply with applicable data privacy laws and regulations. It is your sole responsibility to comply with applicable data privacy laws and regulations. WPConsent does not provide legal advice and you should consult legal counsel for advice on this topic. Please see our Terms of Service.

Protect Your Ad Revenue. Stay TCF Compliant. It's That Simple.

Join the publishers who use WPConsent to maintain IAB TCF v2.2 compliance and keep their programmatic advertising running smoothly.